Guinness study robot design concept
V7 Robotics/Guinness study

Guinness study: Guinness. Reimagined.

Independent V7 concept study. Not commissioned or endorsed by Guinness. A material direction in black, cream, copper and oak.

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Guinness study, considered.

01

The design direction

Black, cream, copper and oak. Translate a visual identity into coherent surfaces, proportions and tactile details.

02

The proposed setting

A supervised visitor experience with approved storytelling and a defined hospitality role.

03

A commissioned project

The final robot, engineering scope, brand permissions and content would be agreed for a specific project. No existing relationship with this brand is claimed.

Each direction begins with a platform and feasibility assessment. Images show design concepts; performance and availability are agreed for the specific project.

One idea. Your own robot.

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your robot.